A stretch to entry 9-figures: from zero to reach EUR100M league as DTC e-commerce cutting edge on measurement practices

This work narrates operating in a high-growth digital environment exploiting early adopter benefits of new-era e-commerce measurement practices.

Spent 1000s hours exploring and drafting the new approach to measure performance and deliver "CFO-proven" data quality for growth companies to deliver Fortune 500 insights at a fraction of the cost.

My take: 'data triangulation', where the results are validated from multiple sources as follows:

1. web analytics with quality assurance practices in place (incl. Google Analytics / multi-touch attribution, ad pixels, server-side tracking)
2. marketing mix modeling with frequent update interval (incl. paid, organic and external variables)
3. studies to enrich and validate point-of-interest (incl. lift studies, brand studies, surveys)

Misc. another cool thing as a side was drafting a custom multi-touch attribution analytics based daily survey data (labeled ads 'Self-reported MTA' with even-credit approach').

Second, strategy and media buying are built in line with measurement practices to align for wins in both performance and budget optimization, such as:

1. an experiment schedule to launch and learn the potential of new channels, GEOs, and creatives (incl. statistical validation; at a balance to get direct revenue and learnings)
2. media buying matrix (incl. channels as columns; GEOs as rows; creatives as cell values)
3. Ansoff Matrix as an expansion framework (incl. new products, new markets, market penetration)

To sum: this work revolves around the new era for digital commerce, riding on the trend of DTC e-commerce and disrupting existing performance measurement practices.

More details upon request (scroll down to see the footer section).